(The watch company also is selling through its official WeChat store.) Its purchases are delivered by JD’s Luxury Express service, a delivery man wearing a suit and white gloves.Ī STAR The Swiss watch company Audemars Piguet is one of a host of brands, including Yves Saint Laurent and Alexander McQueen, that have signed onto the platform. Initially known for quality electronics and housewares, JD introduced its own luxury goods app, called Top Life, in October 2017. On its website, it says that 90 percent of all purchases are delivered on the day of sale, or the next day. Twenty percent of its investment comes from the tech giant Tencent, and it was the first e-commerce platform in China to bring same-day delivery to customers. The two giants JD and Alibaba dominate e-commerce in China, with more than 80 percent of the market share.ĬONTENT JD operates the same business model as Amazon, acting as a direct retailer that controls the entire logistical chain of stock and distribution. The mascot for the Chinese e-commerce company JD.com at its headquarters in Beijing. The bag sold out within six minutes and generated 3.24 million renminbi, or $465,615, in sales. He has collaborated with the likes of Montblanc and Givenchy and, in June, introduced a “BaoShop” Mini Program to sell a limited-edition bag created in collaboration with Tod’s. Bags, the 26-year-old Tao Liang, has more than 4.6 million Weibo followers and 870,000 followers on his WeChat public account. José Neves, founder of the e-tailer Farfetch, said at The New York Times International Luxury Conference last week in Hong Kong that, for a brand, “the first and foremost platform for your direct presence as a brand in China is WeChat.” The platform’s Mini Programs, third-party “apps” that run in WeChat without requiring downloads, increased to more than one million in 2018, used by brands such as Burberry, H&M, Dior and Longchamp.Ī STAR Mr. But WeChat is a closed platform and account holders can see only what their friends post, which means brands can interact with subscribers on a personalized level.
USAGE With one billion monthly active users, it is the most popular messaging app in China.ĬONTENT Primarily a messenger app, WeChat can be used to do everything from hailing a cab to booking a hospital appointment - and payments can be made by WeChat Pay. INTRODUCED January 2011 by Tencent, one of China’s top tech companies
If you rolled all your phone apps into one, the result would be close to WeChat. Tencent introduced the messaging app in January 2011. In addition, Weibo Stories, which is similar to Instagram Stories, also allows users to upload short visual content.Ī WeChat logo outside Tencent office in Guangzhou, China. Live streaming has become a crucial component of Weibo’s offerings (the platform just acquired its live-streaming partner, Yizhibo) and is a major tool for K.O.L. As a public platform, it’s a launchpad of viral content and the place where online influencers, known as Key Opinion Leaders (K.O.L.s), go to amass a following - and perhaps turn their popularity into brand ambassador roles. USAGE 430 million active users a month (for comparison, Twitter has about 326 million)ĬONTENT Official news channels have large followings, but there is little political content that is user-generated because censors quickly remove anything that is deemed sensitive.
INTRODUCED August 2009, by the Chinese technology company Sina Corporation If you want to go viral on social media or gain a mass audience in China, get on Weibo, China’s Twitter and now the country’s most popular microblogging site.
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